The Trade, Autograph Collection - Your Luxury Escape in Milwaukee, United States
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Key details
About the Hotel
420 West Juneau Avenue, Milwaukee, WI 53203,
-
Close to Old World 3rd Street
Perfect
9.3
9.3
/10
4.6
4.5
/5
Loved by The Trade, Autograph Collection guests
Attentive staff
Elegant rooms
Delicious food
Central location
"Love the thought of the hotel honoring the people who built Milwaukee and the décor is amazing."
Brett from United States
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"Beautiful and modern. Just across the street from our venue."
Tara from United States
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"The bed was super comfy, best I have slept in for a long time."
Stewart from United Arab Emirates
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"Room with a view of the Fiserv Forum. Clean and three nice spot to grab food or a drink."
Athena P from United States
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Location & Access
The Trade, Autograph Collection is the official hotel of Deer District, offering direct access to Fiserv Forum events without stepping outside. The hotel sits across the street from Fiserv Forum, with a catwalk connecting the parking garage to the venue. Nearby attractions include Marquette University and University of Wisconsin-Milwaukee, both within a short distance.
Dining & Entertainment
The rooftop restaurant Il Cervo serves chef-crafted Italian cuisine with views of the city skyline. The on-site bar Solomon features live music and an engaging atmosphere with diverse beverage selections. Craft, the lobby restaurant, offers smash burgers and American breakfast with a token provided at check-in for a free flagship beer between 5-6pm.
Rooms & Suites
The hotel has 207 air-conditioned rooms with private bathrooms, free Wi-Fi, and decor inspired by Milwaukee's local culture and history. A 2-story VIP suite with private access is available for exclusive events, and unique themed rooms reflect local culture. MVP Tall rooms cater to taller guests with higher shower heads and additional legroom.
Business & Events
Over 9,000 square feet of meeting and event spaces accommodate business meetings and social gatherings in downtown Milwaukee. The sophisticated fitness center offers views of Deer District, and valet service provides personalized parking care with in-and-out privileges. Marriott Bonvoy members earn rewards through the hotel's generous loyalty program.
Services & Parking
Valet parking costs $50 per night with in-and-out privileges, while self-parking is $30 at a nearby garage less than one block away. The hotel provides 24-hour front desk, luggage storage, daily housekeeping, and key card access for elevator security. Pets are allowed, and the property is non-smoking throughout with facilities for disabled guests.
Highlights
Location: Official hotel of Deer District, across from Fiserv Forum
Dining: Rooftop Italian restaurant Il Cervo with city views
Rooms: 2-story VIP suite and themed rooms reflecting Milwaukee culture
Events: Over 9,000 sq ft of meeting and event spaces
Parking: Valet with in-and-out privileges at $50/night
Loyalty: Marriott Bonvoy rewards program
“The location here is undeniably strong, especially for proximity to the basketball arena, but it's the atmosphere - modern yet genuinely welcoming - that truly stands out. I found the staff consistently attentive; the valet team, in particular, displayed remarkable hustle and kindness, making logistics feel effortless. It's clear they've cultivated a space that balances contemporary style with a comforting warmth.”
James DavidEditor-in-Chief at Verygoodhotels
Select your room type
The Trade, Autograph Collection offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
King Studio Suite City View
2 persons
51 sq. feet
1 King-size bed and 1 Sofa bed
Air conditioning
Heating
room details
One-Bedroom King Suite Balcony City View
2 persons
97 sq. feet
1 King-size bed and 1 Sofa bed
Air conditioning
Balcony
room details
Standard King Room City View
2 persons
29 sq. feet
1 King-size bed
Air conditioning
Heating
room details
Show all rooms
Price and Room Availability Calendar
Check availability and prices for your dates now!
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Check-in/ Check-out
Facilities
The Trade, Autograph Collection offers amenities for your comfortable stay and unforgettable experiences
Facilities: Perfect
9.5/10Review score
General
No smoking on site
Wi-Fi
Parking
Safe deposit box
24-hour reception
Pets allowed
Rooms/ Facilities for disabled
Luggage storage
Lift
ATM/Cash machine
Fire extinguishers
Key card access
Sports & Fitness
Fitness centre
Services
Valet parking
Room service
Housekeeping
Welcome drink
Dining
Restaurant
Bar/ Lounge area
Business
Meeting/ Banquet facilities
Room features
Air conditioning
Heating
Bathroom
Free toiletries
Media
Flat-screen TV
AM/FM alarm clock
Show more
The Trade, Autograph Collection Location
420 West Juneau Avenue, Milwaukee, WI 53203,
Explore Milwaukee
Explore Milwaukee
Top Attractions
Activities
Dining
Entertainment
Wisconsin Center
11 minutes' walk
Convention center hosting exhibitions and events; captivating architecture and frequent public shows make it a must-visit.
Milwaukee Public Museum
12 minutes' walk
Natural history museum with engaging exhibits; features a butterfly garden and free admission on select days.
Harley-Davidson Museum
5 minutes' drive
Museum dedicated to the iconic motorcycle brand; showcases history, artifacts, and guided tours for enthusiasts.
Milwaukee Art Museum
4 minutes' drive
Art museum known for its stunning architecture; houses an impressive collection and hosts rotating exhibitions.
Discover the local attractions near The Trade, Autograph Collection
Visit the significant sites near The Trade Autograph Collection that showcase local culture and history.
Ideal for exploring the vibrant campus and its historical significance: Marquette University
Perfect for motorcycle enthusiasts and history lovers: Harley-Davidson Museum
Great for family-friendly science and nature exhibits: Discovery World
Suited for appreciating historical architecture and tranquility: Old Saint Mary Parish
Best for art enthusiasts and cultural exploration: Milwaukee Art Museum
Ideal for casual sightseeing and experiencing local culture: Old World 3rd St
Well suited for attending events and conventions: Wisconsin Center
Suitable for an entertaining night out with friends: Bye Bye Liver
Great for sports fans and live entertainment: BMO Harris Bradley Center
Well suited for appreciating contemporary art in a serene setting: Patrick and Beatrice Haggerty Museum of Art
Lakeshore State Park
27 minutes' walk
Urban park offering trails for walking and biking; ideal for relaxation and provides views of Lake Michigan.
Paddleboarding on the Milwaukee River
10 minutes' drive
Water sport rentals available nearby; ideal for thrill-seekers, offering a fun way to explore the river.
Mader's
6 minutes' walk
Renowned German restaurant with traditional dishes; famous for its schnitzel and festive ambiance.
The Mecca Sports Bar and Grill
4 minutes' walk
Casual spot showcasing sports on big screens; offers hearty pub food with a lively atmosphere and craft beers.
Discover dining options near The Trade, Autograph Collection
Check out enjoyable dining options near The Trade Autograph Collection that cater to various tastes and experiences.
Perfect for casual dining and sports viewing: The Mecca Sports Bar and Grill
Great for a relaxed atmosphere and pub-style fare: The Pub Club
Ideal for enjoying American cuisine in a historic venue: Turner Hall Restaurant
Suited for fine dining and memorable culinary experiences: The Bartolotta Restaurants
Best for vibrant social dining and classic eats: The Loaded Slate
Great for energetic dining and sports entertainment: GameTime Restaurant & Sports Bar
Ideal for cheese lovers and local flavors: Wisconsin Cheese Bar
Well suited for health-conscious diners and fresh options: Urban Beets Cafe & Juicery
BMO Harris Bradley Center
6 minutes' walk
Multi-purpose arena hosting live sports and concerts; check for upcoming events suitable for all ages.
Punch Bowl Social Milwaukee
4 minutes' walk
Vibrant venue with games, dining, and live music; offers an upbeat atmosphere perfect for friends and families.
Getting around
City Centre
Milwaukee 15 min · 4000 ft
Airports
General Mitchell International (MKE) 22 min · 9.1 mi
Fond du Lac County (FLD) 149 min · 61.7 mi
Train
Milwaukee Intermodal Station 17 min · 4600 ft
Milwaukee Mitchell Airport Amtrak 18 min · 7.3 mi
Bus
Bus stop 3 min · 700 ft
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Property information and rules
Check-in
from 16:00-23:59
Check-out
until 11 am
Guest Parking
Private parking is possible on site at true.
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
A full breakfast is served at the price of US$20 per person per day.
Pets
Pets are allowed on request.
Number of floors:
9
Number of rooms:
206
Reviews and Ratings
Feedback about The Trade, Autograph Collection from previous guests about their experience.
Review score
Based on 520 verified reviews
9.0 /10
Perfect
87 %
Recommend
Breakfast
7.4/10
Cleanliness
9.4/10
Comfort
9.4/10
Facilities
9.5/10
Free WiFi
9.1/10
Location
9.6/10
Paid Wi-Fi
6.2/10
Staff
9.5/10
Value for money
8.8/10
Pros
Excellent front desk staff
Well-equipped fitness center
Efficient valet service
Nice anniversary stay
Cons
Expensive parking
Inconsistent room amenities
Guest reviews
based on 224 reviews
9.3/10
No reviews yet on our siteUnfortunately, our guests have not yet left any reviews for this hotel, but you can read reviews from Booking.com.
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FAQs
About The Trade, Autograph Collection
What is the distance from The Trade, Autograph Collection to Milwaukee Mitchell International Airport?
The hotel is located 12 km from Milwaukee Mitchell International Airport.
What are the check-in and check-out times at The Trade, Autograph Collection?
Check-in is at 16:00 and check-out is at 11:00.
What dining options are available at The Trade, Autograph Collection?
The hotel features three on-site restaurants offering a variety of cuisines, including American and Italian.
What amenities are included in the rooms at The Trade, Autograph Collection?
Rooms are equipped with air conditioning, a flat-screen TV, a coffee machine, and a private bathroom.
How far is The Trade, Autograph Collection from the University of Wisconsin-Milwaukee?
The hotel is located 6 km from the University of Wisconsin-Milwaukee.
Is breakfast available at The Trade, Autograph Collection?
An American breakfast is available for an additional charge of 20 USD.
What fitness facilities does The Trade, Autograph Collection offer?
The hotel features a fitness center for guests to use during their stay.
What are some attractions near The Trade, Autograph Collection?
Nearby attractions include the Fiserv Forum, Milwaukee Area Technical College, and the Milwaukee Symphony Orchestra.
Are there any unique room features at The Trade, Autograph Collection?
Some rooms include a balcony and views of the city.